About

I’m a Masters degree qualified e-commerce consultant, with 17 years experience of
working with European Luxury, Premium and High street retail brands.

I take a practical and flexible approach to my work. All client reccomendations are made via a menu, using Profit and Loss projections; enabling businesses to choose which tactics are right for them.

Partnering with board directors, marketing depts, IT, merchandising and buying teams, I’ve developed a broad practical knowledge of growing on-line businesses for established retailers; from the creation of business strategy and detailed financial planning to the practical management of warehouses, e-marketing tactics and successful e-commerce teams.

Experience

Here I’ve outlined my experience since 1998. More specific performance-related information can be provided on request.

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e-commerce manager


Blue Inc
e-commerce consultant – Head of e-commerce. Developing an on-line business.

  • Complete e-commerce planning: Financial, logistics, technology, staff.
  • New e-commerce platform and Website
  • Complete e-marketing planning: Affiliates, PPC, eMail, re-targetting, banner networks, social media.
  • Business software (eSellerPro) implementation.
  • Warehouse management: Day-to-day running and reorganisation.
  • Staff: Day-to-day management, planning and recruitment.

TM Lewin
e-Marketing Consultant – e-marketing management. Driving new e-commerce revenue.

  • Mobile e-commerce (m-commerce) business case and business strategy.
  • Amazon & eBay business case and business strategy.
  • Identified intermediary. Liaison with Amazon & eBay and merchandising & stock control.
  • On-line marketing: Email, Affiliates, Organic search.
  • New web platform – Complete interface wireframe modelling & Content requirements.
  • Staff Management.

Office
Head of e-commerce
– managed the e-commerce department and set e-commerce strategy.

  • Grew on-line business by 167%
  • Significantly increased e-retail sales (Amazon, eBay, etc)
  • Built a more robust Web hosting environment
  • Restructured e-marketing (Affiliates, PPC, SEO, etc) using strict cost-of-sale modelling
  • Grew Affiliate orders 600%
  • Recruited and managed e-commerce team from 4 to 12 people to support growing business
  • Streamlined order management and warehouse processes to improve order fulfilment.

Moss
Moss bros group Plc – Head of e-commerce.

  • Developed e-commerce strategy
  • Creation of e-commerce team – recruitment & management;
  • Grew e-commerce team to meet demand
  • Organisation of all aspects of e-commerce fulfilment process – pick, pack, despatch.
  • Marketing/promotions management: Affiliates, email, CPC & Shopping comparison engines

Virgin
Virgin retail UK & Ire– e-commerce manager.

  • Supply chain and operations management for 500,000+ sku’s
  • Management of customer services (in England and Guernsey)
  • Management of media & design team
  • Management of all external product suppliers
  • Management of technical service provision (internal and external teams)
  • Responsible for entire order fulfilment and inventory supply chain;
  • Liaison with marketing and merchandising teams to meet revenue targets

General Trading Company – e-business consultant.

  • Designing, planning and developing a complete e-commerce solution
  • Managed complete rebuild of the product database
  • Complete financial (P&L) forecasting and KPI planning
  • Source and manage external suppliers for provision of e-marketing, fulfilment and site build

Richemont International Ltd
Richemont International Ltd – Internet business manager and e-commerce consultant.

  • First e-commerce sites and e-commerce plans for Hackett, Purdey and Dunhill
  • Project management and consultancy services to luxury brands in USA, Europe and Asia, including Cartier, Montblanc, Dunhill, Hackett, Lancel, Chloé and 14 other brands.
  • Creation and management of e-commerce & e-marketing plans and P&L targets;
  • Management of e-CRM services and strategies for brands in the UK, Asia & USA
  • Creation of first annual Richemont group e-business strategies
  • Creation of market research and business intelligence extranet for the Richemont group,
  • Management of research team and technical teams

Richemont luxury brands


University of London (St. George’s Medical School) – Internet projects manager.

  • Web & Intranet project management for multiple medical research depts
  • Management of Internet/extranet sites
  • Management of development team
  • Teaching of Web skills to students and staff
  • Creation & management of many department and institution Web sites, Intranets and Extranets.

Free-lance Web designer/Web master. – various companies, mainly Credit Suisse first Boston.

  • Web design
  • HTML and basic front-end design.