Multichannel listing or Omnichannel software helps businesses maximise the exposure of their products to customers. Most versions of this software also provide order fulfilment and product management functionality. Some even offer full ERP system functionality, like warehousing, accounting and B2B account management.
In some cases there may be a particular marketplaces or business systems you wish to sell to or integrate with. In which case, you may need to speak to the supplier(s).
Potential advantages of multichannel software:
- Flexible and/or additional courier services;
- Improved product information & accuracy;
- Improved brand exposure;
- Stock synchronisation across your entire business;
- Improved warehousing, accounting and other ERP functionality;
- Improved product exposure;
- New advertising opportunities.
Multichannel Software Strategies
Illustrated are 4 examples of how multichannel software can be used. When deciding the best approach consider the time, budget and resources you’re able to commit and your future growth targets.
Option A:Multichannel software for Order & Inventory management
Option B:Multichannel software as an ERP
Option C:Multichannel as a feed-only service
Option D:Minimal disruption to existing systems
A list of multichannel software providers
Here I’ve tried to summarise the most basic information associated with each supplier. Information was gathered from each supplier website and from customer review sites. You’ll see that options vary from complete ERP offerings to light-of-touch feed-only services.
|Cost||Functionality level||No. marketplace |
|No. system |
|Brightpearl||A||High||Full ERP, CRM, Warehousing||Low||Very high|
|Channeladvisor||A,B||High||Order & inventory management, Advertising feeds||Very high||Medium|
|SolidCommerce||A,B||Medium||Order & inventory management||Medium||Medium|
|Linnworks||A,B||Medium||Order & inventory management, stock control||Very high||High|
|M2E||A,B||Low||Order & inventory management||Low||Medium|
|Sellbright||A,B||Low||Order & inventory management||Low||Low|
|Geekseller||A,B||Low||Order & Inventory management||Low||Medium|
|CedCommerce||C||Low||Integrations and APIs||Very high||Very high|
|SellerActive||B,D||Low||Order & Inventory management||Low||Low|
|GoDatafeed||B,D||Low||Feed optimisation & Order management||Medium||Medium|
|Sellware||B,D||Low||Order & Inventory management||Low||Low|
|Veeqo||A,B,D||Low||Warehouse, Order & Inventory management||Low||Medium|
|Storefeeder||A,B,D||Medium||Warehouse, Order & Inventory management||Medium||Medium|
|SellerExpress||B,D||Medium||Order & Inventory management||Low||Low|
|CloudCommerce||B,D||Unavailable||Order & Inventory management||Low||Low|
|Sixbit||B,D||Low||Order & Inventory management||Low||Low|
|KhaosControl||A,B,D||Low||ERP, Order & Inventory management||Low||Low|
|Volo (FKA: esellerpro)||B,D||Unavailable||Order & Inventory management||Low||Low|
|Channel grabber||B,D||Medium||Order & Inventory management||Low||Low|
|Seller Dynamics||B,D||Low||Order & Inventory management||Low||Low|
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