eCommerce Strategy Services
Using 22 years of eCommerce retail experience, I create tailored Internet business plans, to meet your company’s business goals.
I identify market opportunities, define a strategy and create a menu of tactical options, with full profit and loss projections.
Ecommerce business planning can be part of a short-term consultancy or a longer-term management service.
Internet Marketing Services
Breaking your online business’ marketing tactics into Acquisition, Conversion and Retention (ACR), I analyse all your business’ marketing activity and identify opportunities to improve the efficiency of existing activity and identify new opportunities.
Using spreadsheets templates I’ve developed, I help you assess and monitor the effectiveness of your affiliate, cost-per-click, email, organic search and other marketing budgets.
Having documented thorough and relevant requirements for new websites or other internet business initiatives, is essential for success. I provide businesses with convenient access to an experience project management resource.
Having launched and managed many different websites and online businesses, I can use my experience to make sure you provide potential suppliers with thorough, accurate and useful business requirements.
Internet Marketplace Services
Correctly managed, marketplace sales usually generate the majority of an online business’ revenue. International marketplaces can also be a very cost-effective way of raising awareness of your brand in new markets.
Working with specialist services providers, I plan marketplace strategies and manage eBay, Amazon, Rakuten, Aliexpress and other marketplace channels for brands and online retailers.